The Black Embrace of Bad Bunny

Black socials have lit up with public celebrations of Bad Bunny and his potential Spanish-only performance at Super Bowl 2026 with unadulterated Black glee. But why?

In this week’s episode of Brown & Black, Bad Bunny’s Super Bowl halftime announcement created a rare moment of excitement and solidarity from Black America toward a Puerto Rican artist.

You can point to the hostile climate towards Black and Brown skin making solidarity a cultural and political statement that speaks to our shared fight right now.

Performing in Spanish, serves as the ultimate “FU” to MAGA and their vision for America - a reminder that our ancestral languages, rhythms, and stories have always been at the center of American culture.